Privacy Policy
Privacy Policy
Trailer-Fenders.com
Operated by Par Investments LLC
Last Updated: October 26, 2026
1. Introduction
Trailer-Fenders.com ("Trailer-Fenders," "we," "us," or "our") is an e-commerce website operated by Par Investments LLC.
We are committed to protecting the privacy and personal information of our customers, business partners, and website visitors.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit https://trailer-fenders.com/, purchase products, request information, communicate with us, or interact with our advertising and marketing services.
We collect and process information to operate our business, fulfill orders, improve our website, prevent fraud, and conduct advertising and marketing activities.
Where required by applicable law, we obtain consent for certain tracking technologies and provide mechanisms for exercising privacy rights.
2. Information We Collect
We may collect the following categories of information.
A. Personal and Contact Information
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Full name
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Email address
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Telephone number
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Billing and shipping addresses
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Customer account information
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Company or organization information, when provided
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Customer service communications
B. Purchase and Transaction Information
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Products purchased
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Order history
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Shopping cart activity
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Payment and billing information
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Shipping and fulfillment details
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Returns and warranty requests
Payment information is processed through authorized payment service providers. We do not intentionally store complete payment card numbers on our website servers.
C. Website and Device Information
We and our technology partners may automatically collect:
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IP addresses
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Browser type and version
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Device and operating system information
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Referring websites and advertising sources
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Pages and products viewed
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Website searches and interactions
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Shopping cart and checkout events
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Purchase and conversion activity
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Cookie and advertising identifiers
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Approximate geographic location derived from IP addresses
This information may be collected through cookies, tracking pixels, analytics tags, scripts, and similar technologies.
3. How We Use Personal Information
We may use collected information to:
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Process payments and fulfill customer orders.
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Coordinate shipping and delivery.
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Provide customer service, returns, and warranty assistance.
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Maintain customer accounts and purchase records.
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Respond to product inquiries and quotation requests.
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Communicate order updates and permitted promotional offers.
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Analyze website performance and shopping behavior.
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Measure advertising effectiveness and marketing conversions.
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Deliver relevant advertisements and remarketing campaigns.
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Detect fraudulent transactions and protect website security.
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Comply with legal obligations and resolve disputes.
4. Google Analytics and Google Advertising Technologies
Trailer-Fenders.com uses or may use Google analytics and advertising technologies to evaluate website performance, understand customer interactions, and measure advertising effectiveness.
These technologies may include Google Analytics, Google Ads, Google Tag Manager, and DoubleClick Floodlight.
A. Google Analytics
Google Analytics is a website analytics service provided by Google.
Google Analytics may collect information regarding website traffic, page views, referral sources, device characteristics, product interactions, shopping activity, and purchase events.
We use this information to understand how customers interact with our website and to improve our products, website functionality, and marketing activities.
B. Google Ads Conversion Tracking
Google Ads conversion tracking may collect information about actions visitors take after interacting with our advertisements.
These actions may include viewing products, adding products to shopping carts, beginning checkout, submitting inquiries, and completing purchases.
This information helps us evaluate advertising effectiveness and improve marketing campaigns.
C. Google Ads Remarketing
We may use Google Ads remarketing technologies to display advertisements to individuals who have previously visited Trailer-Fenders.com.
Google and participating advertising partners may use cookies and similar identifiers to deliver relevant advertisements across Google services and participating websites and applications.
D. DoubleClick Floodlight
DoubleClick Floodlight is an advertising conversion measurement technology associated with Google's advertising platform.
If deployed on our website, Floodlight tags may collect or receive information about website interactions, advertising identifiers, conversion events, purchases, and related activity.
This information may be used for conversion measurement, advertising attribution, audience creation, and campaign performance analysis.
E. Google Tag Manager
Google Tag Manager may be used to manage and deploy website analytics, advertising, and tracking technologies.
Google Tag Manager itself is primarily a tag management system. Individual technologies deployed through it may collect information as described in this policy.
F. Google Privacy Controls
Visitors may manage certain Google advertising preferences at:
https://myadcenter.google.com/
Google's privacy policy is available at:
https://policies.google.com/privacy
5. Meta Pixel, Facebook, and Instagram Advertising
Trailer-Fenders.com uses or may use Meta Pixel and related advertising measurement technologies provided by Meta Platforms, Inc.
These technologies help us measure advertising effectiveness, understand customer interactions, and deliver relevant advertisements through Facebook, Instagram, and other Meta services.
Depending on our website configuration, Meta may receive information including:
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Website pages and products viewed
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Shopping cart and checkout activity
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Purchase events and transaction values
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Advertising interactions
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IP addresses
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Browser and device information
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Cookie and advertising identifiers
Where enabled, Meta's Conversions API or advanced matching technologies may also transmit certain customer information for advertising measurement and matching purposes.
Meta may combine information received from our website with other information available to Meta in accordance with its own privacy practices.
Visitors can review Meta's privacy policy at:
https://www.facebook.com/privacy/policy/
Advertising preferences can also be managed through Facebook and Instagram account settings.
6. Cookies, Pixels, and Tracking Technologies
Trailer-Fenders.com uses or may use cookies, tracking pixels, scripts, and similar technologies.
These technologies generally fall into the following categories.
A. Essential Cookies
Necessary to operate the website, maintain shopping carts, process transactions, support customer account access, and provide security and fraud prevention.
B. Analytics Cookies
Help us measure website traffic, understand customer behavior, identify technical issues, and improve website performance.
C. Advertising and Marketing Cookies
Support advertising conversion tracking, remarketing, audience measurement, and personalized advertising.
D. Functional Cookies
Remember website preferences and support an improved shopping experience.
E. Cookie Preferences
Visitors may control cookies through their browser settings and any cookie preference management tools made available on our website.
Where required by applicable law, nonessential cookies and tracking technologies will be subject to applicable consent requirements.
Disabling certain cookies may affect website functionality.
7. Disclosure, Sale, and Sharing of Personal Information
Trailer-Fenders.com, operated by Par Investments LLC, does not sell customer names, email addresses, telephone numbers, mailing addresses, or customer contact lists to third-party data brokers.
We do not operate a business that sells customer databases or contact lists.
We may disclose personal information to trusted third parties for legitimate business purposes, including:
Payment Processors: To securely process customer payments.
Shipping and Fulfillment Providers: To deliver purchased products and manage shipments.
E-Commerce and Technology Providers: Including BigCommerce and other providers supporting our website, business systems, and customer services.
Advertising and Analytics Providers: Including Google and Meta, for advertising measurement, analytics, conversion tracking, and related marketing activities.
Security and Fraud Prevention Providers: To identify suspicious activity, protect transactions, and maintain website security.
Business Partners and Suppliers: Where necessary to fulfill orders, provide product support, or manage business relationships.
Legal Authorities: Where disclosure is required by applicable law or legal process.
Sale and Sharing for Targeted Advertising
Although Trailer-Fenders.com does not sell customer contact lists or customer databases, our website may use advertising technologies that collect or receive information about website visits, browsing activity, product interactions, and purchases.
Depending on applicable privacy laws, certain advertising-related disclosures may be classified as a "sale," "sharing," or processing for targeted advertising, even when no money is exchanged.
Customers may contact us at privacy@trailer-fenders.com to request information about our privacy practices or exercise applicable privacy rights, including opting out of covered advertising-related data sharing.
We do not knowingly sell or share the personal information of children under the age of 16.
8. Your Consumer Privacy Rights
Depending on your state of residence and applicable law, you may have certain rights regarding your personal information.
Right to Access
Request information about the personal information we collect, maintain, and process about you.
Right to Correction
Request correction of inaccurate personal information.
Right to Deletion
Request deletion of eligible personal information, subject to applicable legal exceptions.
Right to Data Portability
Request a copy of certain personal information in a portable format where required by law.
Right to Opt Out
Request that we stop certain sales or sharing of personal information or processing for targeted advertising, as defined by applicable law.
Right to Appeal
Where applicable law provides this right, appeal a decision regarding a privacy request.
Right to Non-Discrimination
We will not unlawfully discriminate against consumers for exercising applicable privacy rights.
Submitting Privacy Requests
To submit a privacy request, please contact:
Include sufficient information to identify your request and allow us to respond.
We may take reasonable steps to verify your identity before fulfilling certain requests.
We will respond within the timeframes required by applicable law.
9. Opting Out of Targeted Advertising and Data Sharing
Depending on applicable law, you may have the right to opt out of certain disclosures of personal information for targeted advertising or cross-context behavioral advertising.
You may submit an applicable opt-out request by emailing:
Where required, Trailer-Fenders.com will provide an additional website-based privacy choice mechanism, such as a "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link.
You may also manage certain advertising preferences through Google, Facebook, Instagram, and your browser settings.
An opt-out request may not prevent all advertising from appearing. You may continue to receive advertisements that are not based on restricted processing activities.
10. Global Privacy Control
Global Privacy Control (GPC) is a browser-based privacy preference signal that communicates a user's request to opt out of certain personal information sales or sharing.
Where required by applicable law, Trailer-Fenders.com will recognize and process applicable GPC signals as requests to opt out of covered processing activities.
The availability and effect of these signals may depend on applicable law and the technical configuration of our website.
11. Data Retention
We retain personal information for as long as reasonably necessary to support legitimate business purposes, including:
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Order processing and fulfillment
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Customer service
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Warranty administration
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Accounting and financial recordkeeping
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Fraud prevention
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Legal compliance
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Dispute resolution
Retention periods vary depending on the information involved and applicable legal requirements.
When information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it.
12. Information Security
We implement reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, disclosure, alteration, loss, and misuse.
These safeguards may include secure payment processing, access controls, monitoring, and other security measures.
However, no method of internet transmission or electronic storage is completely secure.
13. Children's Privacy
Trailer-Fenders.com is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If we learn that personal information has been collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.
We do not knowingly sell or share the personal information of individuals under 16.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our operations, technology, advertising practices, or legal requirements.
Any updates will be published on this page with a revised "Last Updated" date.
Where required by law, we will provide additional notice or obtain consent for material changes.
15. Contact Information
For questions, concerns, or requests regarding this Privacy Policy, please contact:
Trailer-Fenders.com
Operated by Par Investments LLC
N174W21030 Alcan Drive
Jackson, WI 53037
United States
Email: privacy@trailer-fenders.com
Website: https://trailer-fenders.com/
Last Updated: October 26, 2026
© 2026 Par Investments LLC. All rights reserved.